Aziyadé Poltier-Mutal is the Head of the Perception Change Project (PCP) in the office of the Director-General of the United Nations at Geneva. She has worked in the field of communications in public relations firms and United Nations agencies for more than 25 years. She created partnerships with world leading advertising agencies, media, celebrities, and private companies to boost corporate communication and benefit field projects. She has managed relations with Goodwill Ambassadors as well as the 12 annual UNDP “Match Against Poverty” initiated by football players Ronaldo Nazario and Zinedine Zidane. Through her career she has contributed to the sports for development activities with international sports organizations based in Switzerland. Originally from The Netherlands, she is fluent in English, French and Spanish.